I was recently reading an article about the producer, Jimmy Iovine and some of the great records
he produced or engineered. What struck me most in looking at Iovine’s career is that while most of
these records might be thought of as Rock, if you really listen to them, they are really great Roots Rock
Music. Starting with Bruce Springsteen’s Darkness of the Edge of Town when he was Sound Engineer to
Tom Petty’s Damn the Torpedoes where he produced, Iovine always seemed to find a way to create a
different sound that raises the level of the artists he works with.
While it was great learning more about a great Roots Rock Music producer, it also reminded me that
amazing Roots Rock records like these are not being made as often as they once were. With the current
phase of popular music being driven by big musical numbers with lots of dancers and piped in tracks,
Roots Rock seems to be becoming more of a lost art. Given this recent trend in music, I am very inspired
when I see bands like The Black Keys and Kings of Leon who are doing a wonderful job of keeping Roots
Rock Music alive. As a music genre, Roots Rock has always been a foundation for other types of music
and artists. My hope is that this great music will once again thrive and be appreciated for the influence
it is.












